Awesome shop. Staff was friendly, passionate and knowledgeable. I gave a description of how I was going to use a new bike and their staff pointed me in the right direction, answered my questions, set a bike up for a test ride, acknowledged my feedback, and when I bought the bike that I figured was best for me, they helped me set it up with pedals and accessories. They were just as excited as I was, and I felt no pressure at all! Definitely supporting this LBS with my business and recommending to others!

My 4th bike from Alpha and I could not be more satisfied. Purchased two mountain bikes and two gravel. My last Gravel bike is a All-City Cosmic Stallion Force 1 and I have to say I was originally going to buy just the frame and fork to build but after some convincing from Adam the owner I bought the Cosmic Stallion and I could not be happier. It truly is the best riding, best handling bike I have ever ridden. Service has been impeccable, even setting up all the bikes tubeless, they never charged me. Bought another bike from another bike store and they charged me $80.00. That is the last time I buy a bike from another bike store.

This is my favorite bike shop in denver. They are always ready to help you, will stop what theyre doing to answer questions, and willl have your repairs done within a week. Great staff, great shop.

Needed some help putting a tube and tire on the frame for my wheelchair, a nice guy named Cruse(spelling sorry) helped me and in about 15 minutes I was taken care of. Really appreciative of their help and would recommend this place for any bike or maintenance needs!

Steve worked on my bike specifically, but the whole team here is awesome and clearly loves what they are doing. As we all know, mountain bikes are incredibly expensive so I bought a used one two years ago that had quite a few issues. I brought it in and they not only got it setup ahead of schedule to help me get to Moab a bit faster, but they also took the time to explain everything they did, what to watch out for, and how to properly maintain it going forward! Thank you so much Steve and team!

Great shop! Stopped in with a crankset/bottom bracket issue and the guys fixed me up in about 5 minutes!

Straight with me about what theyd do or not do. Knowledgeable guys and a well equipped shop. Ill go again.

Most shops had been quoting me at least a week before I could roll my daily commuter through the door.Alpha took my bike today and told me it would be two days to turn it around.They called and had it back to me in several hours!Looking forward to going back!

Walked in and was interested in taking a bike out for a demo. Spoke to Dave about options. He was extremely helpful and knowledgeable. I told him that I was not going to buy a bike, but he still treated me as if I was, and to me that says a lot about his professionalism. I work for a well known investment firm. Our goal is to treat every client the same regardless if they have if they have over 100 million or just a few thousand with the firm. Thanks Dave for give great customer service!

Great prices, quick turnover, and knowledgeable staff...brought my new Stumpy in for a cushcore install and they gave me a free tune! Would 100% recommend and will be going back in the future.

Went in to pick up a spare tube. I had some trouble with some my chain skipping which I was working on at home the night before so I just asked some questions about setting the limits and tension. He said he didnt mind taking a look at it. He put it on the stand for no more than 5 minutes and then proceeded to charge me $20 for the service when I was just asking for advice as I do a lot of my own work on my bike. So the labor rate here is about $240/hr.Edit: This platform does not have the ability to respond to replies. I am very conscious about supporting my local bike shop when I can. They offer a valuable service that can not be overlooked. But, I prefer to do a lot of my own work on my bike myself. When I came in just for a tube I simply had a quick question about how I could more precisely dial in my rear derailleur. I was searching for a verbal response. But when he offered to take a look at it because it wasnt as busy at the time I was thinking he would just throw it on the stand give me a quick verbal tip and I could be on my way. If he offered up front that well this could use a derailleur adjustment for $20 then I would have been inclined to pay or take it home to tinker more. It was not the length of time to perform a service and I was not requesting that work be done for free.

First time hybrid bike purchase, Experts when it comes to getting educated, great salesmen, very informative knew their stuff great recommendations and elaborations, had answers to all my questions,went into the shop intending to buy one bike and left with another never made me second guess my purchase. Incredible 5s all around happier than ever with the purchase. These guys are awesome the shop off Arapahoe, would recommend again.

This business tried to steal $4500 from me.I came in to order a $7500 mountain bike (which was being sold at $500 over MSRP). I placed a deposit down for 60% of the cost of the bike. That night I decided that I should demo the bike before deciding to purchase it as I was in between sizes and did not receive a bike fit. The next day (under 24 hours since I originally went to the store) I called to tell them that I wanted to wait until I had a chance to demo the bikes before ordering. I was told that they do not refund deposits. I was never told that the deposit was non-refundable at any point prior to this phone call. The receipt did not mention this either. After talking with the employee for a bit longer he said he would speak to the owner.I received a call a bit later explaining to me that I would get my refund minus a $250 credit card processing fee. Canceling a processing charge does not cause any type of fee for a company. It is also illegal to charge credit card surcharges in Colorado. I will be reporting this to local officials. The bike I was interested in is one of the hottest bikes on the market and incredibly difficult to get ahold of. They would have no trouble selling this bike to another person.I had planned on coming back as soon as I figured out what size I needed. I had also planned on buying my girlfriend a $3000 mountain bike as well. This $250 credit card processing fee, terrible policy, and sleazy business practices has lost you over $10000 in sales.I will be taking my business to a shop that cares about their customers and does not price gouge popular products during a pandemic.If youre looking for an Ibis the following dealers in the area sell at MSRP and have cancellation policies on their bike orders:Base Camp CycleryPedal Pushers CycleryFull Cycle

Went in to this shop because I saw they had an Ibis Ripmo AF for sale which has been a huge pain to find. Went in with the intention of buying that bike and after talking to their super knowledgeable staff, I walked out with a Kona Process and couldn’t be more pumped. I told the guys what type of riding I’m in to and they made sure I found the right bike for me (and it saved me about 700 bucks. Added bonus). I would recommend this shop to anyone.

This place was very helpful when it comes to knowing the ins and outs of bikes. The staff was friendly and they had everything i needed for my bike

Very good experience. I purchased a bike at a garage sale for $4. Not suggesting this is a great idea but I have several bikes but I did not necessarily like to ride them. This was an old specialized crossroads XP. The frame is rigid, handle shift 21 speed, light weight 15lbs, from 1994. Condition was OK, was not in riding condition when I got it. Front rim was cracked, tires were original, tubes old, brakes pad were toast. I got it barely rideable to test it out before I took it in. The size was comfortable. Cost of repairs ...$230+. Very reasonable. I have been riding it and it’s awesome! The repairs were definitely worth it. And if I really get into riding, I might even buy a new bike!

Great first experience. Came here to put a new shock on my bike. It only took them a few days and was inexpensive. I am very satisfied with Alpha and I plan on coming in again.

The website is near impossible to use. Full of pop-ups and every link you click redirects you to a different website.

Great friendly service. Cannot say enough about each one who works at this shop. Always helpful and eager to share their knowledge. Quick and efficient service to keep me on my bike! Thank you

Only bought a helmet there, but the guy that served me was pretty knowledgeable and helpful. Had something I wanted for a reasonable price. #winning

Great Service, Fast Service, Knowledgeable staff. Cruz did great work on my bike and answered all my questions. I will use them again.

Shop diagnosed and fixed a hydraulic brake issue on my mountain bike. They had all of the parts in stock and were able to fix while I waited. Staff was friendly and prices were reasonable. Great experience!

Awesome place. I had my bike setup by these guys. They were very friendly and professional. My bike now rides great. I also asked if they could attach my fenders to my bike and they did it no questions asked. Im sure Ill be back.

My new go to favorite bike shop. Down to earth awesome people doing what they love, they do not have an attitude towards bikes they didnt sell. Highly recommend anyone to visit this amazing local business.

Great shop. Very helpful staff.

Bought a bike from Alpha in May after trying bikes at 4-5 different local shops and nationwide chains. Really great experience buying the bike. After the purchase, the team that works at Alpha is really nice and helpful. I had a minor manufacturer issue with the bike that I bought. The team at Alpha took care of things and made things right. Enjoying my bike. Definitely recommend this shop.

I highly recommend this shop. They were honest, provided quick, high-quality service and super cleaned my bike. Awesome guys!

Great service. I brought my bike in for a tune up and it was finished quickly and properly. PLUS it was cleaned like new!!! Spotless. I highly recommend this shop.

Awesome shop! Adam was great to work with and hooked me up with my dream bike

This is now my bike shop for all bike repairs, purchases on new bikes, etc. Shop is clean, employees are friendly, and overall the work and prices are good. I did have an issue on a repair, but luckily I talked to the owner who worked out the problem very well. We just bought a new bike here and it includes free tune ups whenever needed- that in itself is a great deal. The owner definitely takes pride in his shop and makes great recommendations. Tom is also top notch and I very much appreciate his help with the new bike!

As others have said, the shop staff are very friendly and helpful. Definitely willing to go the extra mile. Highly recommended!

Great experience and great products.I am very pleased I chose Alpha.

Brought my bike in for a tuneup and my derailleur was still giving me problems after so I brought it back to the shop. They completely took care of me at no additional cost. I highly recommend this shop.

Super nice and helpful staff! Highly recommend checking therm out

Was here for a very minor repair. They don’t try to sell solutions that are not needed and didn’t charge a penny more than needed. I think he got my brake line fixed for free.

Great shop! Steve was so good with explaining what was wrong and he fixed it right the first time!

After my last bike was stolen, I was in the market for a new bike. Theres an abundance of bike shops in Denver, so I was a bit overwhelmed in my efforts to choose one to shop at. I finally picked Alpha Bicycle Company because it had such rave reviews which mentioned good bikes, great and helpful people, and a non-snobby passion for bikes. The reviews were right!When I got to the shop, Kyle and Adam greeted me immediately and were very nice. Kyle talked to me about my needs, and helped me figure out exactly what I was looking for. I was torn between a touring build, or a more traditional cross bike. Kyle took the time to talk to me to 15 minutes, figuring out exactly what I wanted in a bike. We went on a few test rides, and found the bike of my dreams: a Salsa Vaya.Kyle then helped me set it up to my liking, with some nice touring pedals and a tire swap. He was really patient and helpful in explaining the pros and cons of each configuration, and I left the shop super stoked with my bike and really happy! Before I left, Kyle and Adam even offered me a beer, so we kicked back and relaxed before my ride home.I went back the next day to get my cleats fitted, and Im very pleased with the fit I got. Yet again, Kyle was stellar, and the experience was positive.I seriously cant rave about Alpha enough! They got me exactly what I needed, all while providing great vibes and excellent customer service. Make these guys your local bike shop, and you wont regret it!

These guys are the best, hands down!I thought that I could save some $$ and buy an online retailer (name undeserving of recognition) gravel bike. The bike was specd well, even brought it into the shop to show the guys and discuss going tubeless - all of which was a great experience.Both Adam & Steve thought that I had gotten a pretty sweet deal and aside from the bike being manufactured by a potato (cables crossed), the bike was treating me well in the first 2 weeks ~250 miles.JYNX! Broke the fork on a non-technical singletrack and had them take a look. I wanted to look at both options: Manufacturer replacement and upgrade and they were definitely helpful in helping me weigh the decision and not forceful with any type of sales motion to go with the upgrade. I decided to go with the upgrade, but also wanted to give the manufacturer a call to see how I can get a replacement part that failed within the warranty period.That manufacturer has yet to get back to me about standing behind the product they sold, so an early upgrade is exactly what I went with. I will still take necessary action with the manufacturer for indemnification.Point of this backstory is the guys in the shop never pressured me into going with the upgrade and although the process of getting the new fork on has been rocky, as the wrong size thru axle was ordered and shipping times are on the COVID time schedule, these guys have communicated the whole process with me and have kept me in the loop and the manufacturer of my bike has yet to respond to my warranty claim 7 days later.Needless to say, these guys are the reason Ill be able to get back to pedaling and enjoying social distancing on some of my favorite trails. Theres a lot of lessons we can learn in these times, one of which is SUPPORT YOUR LOCAL BIZ!! They are the real glue in the community.

Great experience in getting my bike repaired. There were very knowledgeable about what parts my old bike needed and the results were spectacular. Bike was ready exactly when promised.The only issue was that it was rather expensive, but the final cost was exactly the same as the estimate. You can tell that the business owner was an experienced and enthusiastic biker.

Very knowledgeable and friendly staff. Asked a bunch of questions about latest bike tech and advice on new feature pros and cons - tubeless vs. clincher, mechanical vs. electronic shifting, caliper vs. disc brakes. Good answers that made a lot of sense. Thanks!

Place is amazing and the service is great. I am new to MTB and bought a used bike. They helped me out. Since I didnt buy a bike, I bought some gear. Highly recommend the place.Ride on

Knowledgeable and quick to help out. Ill go again.

Ive been in here twice looking for assistance, advice, and parts to get my 15 year old mountain bike going again. Theyve always been super friendly and willing to help me out even though I havent purchased too much there. They took the time to educate me on what I would need to find to get my bike going again not knowing if Id ever even walk back in the door. Ill for sure bring my business here instead of the larger chain stores.They are tucked inside a small commercial building with a small parking lot, but there is more space on the side street and behind the building if need be. Lots of support for road, mountain, and cyclocross. They have clearly been mechanics for a long time and know their stuff.

Honest and Knowledgeable. Great local bike shop. Busted a spoke - an easy fix for them but a hassle for me - they fit me right in and Im back on the road. Been there many times and never a bad experience.

Excellent bike shop. Ive only come here for flat tubes, pedals, and other simple repairs but they always have my bike out fast and their rates are great. Very nice people too. Highly recommended.

Awesome the staff really know their stuff

I have been a customer of Alpha for many years. From my first Surly and my precious Mountain bike to my latest Salsa Marrakesh, the service and knowledge has been outstanding. The folks here are extremely knowledgeable and care about the customer. I cant say enough about the service and expertise! Thank-you Nic, Kyle, Adam for all you do to make Alpha the top dog!

Great shop. Dave helped me out a lot and found the exact bike I was looking for. Gonna keep going here for sure.

Great service

Adam and his crew at Alpha are very knowledgeable and helpful. They went above and beyond helping me with buying a Salsa El Mariachi bike, including really going the extra mile post-sale.All in all, they are a great LBS - you cant go wrong at Alpha!

Ive brought my bike here several times and the service was great. But today... Today was unreal, horrible customer service.First, I called ahead and was told there was little to no wait. I arrived and it was true - only one guy ahead. I brought in my bike for sealant and to inflate the tires - super easy. I was told 5 minutes tops. After waiting 15 minutes in the shop, I told them I was going up the street and would be back in 10 minutes. I was told the bike would be ready for sure. I ended up returning after over an hour because of construction on Arapahoe... My bike was not done. Now all of this would be forgivable, until the manager told me they got busy. Wait, but I was here first? Oh sorry, I wont charge for labor.1.5 hours for a 5 minute job. I was even told it would be a five minute job by that same manager. I will never return.

Very helpful and friendly staff. They have a great selection of fat, adventure, gravel, mountain bikes and really go out of their way to find the perfect set up for you.

Very helpful and friendly. Did a safety check on my bike after I was hit by a car. Found some damage, but nothing too bad. Took the time to look at my bike without rushing, even though I just dropped by. Would not hesitate to have these guys work on my bike. Definitely going back.

Small local shop it tries really hard to make things work for you. If you are into cyclecross even better as they seem to have an excellent selection. Mechanics are knowledgeable and friendly.

We went here to look around for a bike for myself and they helped some but they truly dont have a huge selection to try out. Service could have been better, they were sort of busy, and made us feel like they didnt care.

The employees there where very knowledgeable and were making sure that I got the perfect bike I will definitely be returning

Im always pleased with the service and advice. They are professionals that take their job seriously.Update from August 2020: They just are way too busy because of COVID. Everyone is getting back into biking and their service is strained because of it.Understandably wait times for service are long, but they didn’t even do everything I asked on my bike. They didn’t look at my bike until the day before it was scheduled to be picked up and then called and told me my wheel was wasted. Another few days to get the parts and then I get the bike back and the brakes are mushy and the gears aren’t smooth. Fortunately they fixed the brake issue then, but I didn’t discover the gear issue until I got to a trail. Then I had to work on it myself. I expected more when I spent $1000 on work and a wheel set.

Walked in and browsed for about 2-3 minutes and was never even acknowledged. I made eye contact but nothing changed. The person working appeared to be casually chatting with a regular or a friend. He clearly did not care for my business.

So, took my bike here to fix a flat tire. They did it very fast for a reasonable price.

Wow what a throwback to the days of service and care. Great shop! My new go to shop for work on my bikes.

Fantastic customer service! Replaced and installed a tube on my jogging stroller. Even took the time to pluck out all the thorns from my tire. Was in and out in 10 minutes. Will be back for any of my future bicycle needs.

Dave Lytton and the entire DTC shop were incredible. I was purchasing my first do-it-all touring-style bike. Dave took an incredible amount of time to understand my needs as well as riding style and fit me with the perfect bike that I absolutely love to pedal. I received the unparalleled, expert customer service you hope for with a local shop. I strongly encourage others to come to Alpha Bicycle and keep this shop thriving!

Took my bike in for dropper, brakes, and new tube. Blown away with their customer service. Best shop in town!

The guys were very helpful and willing to give some good advice

They have always done a good job and always at a reasonable price. Fair and honest guys.

Shifter spring on my Trek was not working. They took care of me on the spot! I will recommend to friends.

My rear derailleur was acting squirly. Brought my bike in and Kyle tweeked the barrel adjuster, and showed me how to do it myself. Added in a couple plugs for my handle bars. It took a few minutes and got me out the door. Staff has helped with my cross bike too. Plan on getting my hot rod back in at the end of the season for a through tune up. Take your bike to this great little shop!

I just found my new bike shop. They are more friendly and knowledgeable than their competitors. On my first trip they things on my bike that another place had messed up, and did it for free.

Despite not buying my bike there, these guys are super friendly and helpful! They are willing to talk to you about things youre trying to DIY, and dont have that bike shop snobbishness that is so uncool at other shops. Give these guys a try! They have my business, and Ill buy my next bike from them.

Great bike shop! Knowledgeable techs and quality cycles!

My experience :Short and sweet.. AWESOME.- Called and asked questions about updating my 6 year old bike with latest sram eagle parts. They answered all my questions.- I went into the shop... WOW!! If you do not know mountain bikes then you may not understand that these guys know what is good. Ibis is a boutique brand that is well priced and exceeds most other bikes. These guys carry the good stuff. Schwalbe Nobby nicks, tan side walled WTBs...- next I brought my bike in for a fork and rear shock overhaul. These guys knocked out this work in one day! They gave me all the info of what my state my bike was in. Made sure the right parts were on my bike so I could be confident in my overall ride experience.This shop has a small shop feel that really knows their stuff and customer service is top notch!This is my go-to bike shop for now on!Kudos!

They really try hard even though somtimes they get jacked up with lots of service work. Great and knowledgeable staff.

Best bikes, best service, all around excellent experience. Be sure to tip Kyle, he is awesome!!

Finally a good, knowledgeable and helpful local bike shop. All the work has been top notch.

Brought my bike here for maintenance and had some issues with the work they did. Owner contacted me and went above and beyond to make it better.

So much better than performance bicycle across Arapahoe.

So helpful!

I went in for a tool that they didnt have, but offered to get it in by tomorrow. They have lots of bags for mountain bike touring. Prices seem to be average for bikes, clothing and equipment.

Very quick service.

Awesome bike shop.