Always helpful and creative, the staff offers great suggestions and are always willing to wrap a gift. They have wonderful toys, crafts and books for children. They are my go-to place when I need a quality gift for a child in my life. They do have some adult books as well. Great place!

This place is amazing, they have a ton of stuff for kids, and the owners are great,. I shop here at least once a month for my daughter and my self, they have a ton of book and magazines to pick from. We have everything from model rockets, to small art projects that you can do with your children. Everytime I go in I always find something new to do with my daughter, Thank you Magical Child for helping me, In making my daughter happy..😊 It makes me even more Happy.

Absolutely love the unique toy selection. Im tired of seeing the same things at the every day retailer such as Walmart. It was nice to see different options and such clever ideas for kids

Love World Eye and Magical child combined store. Staff is always helpful and very knowledgeable. However I HATE parking downtown.

I bought a book there yesterday, the Twilight book from the Twilight saga for my sisters Birthday. I found out today that she already owns the book and so I went and bought her an I Tunes card. I tried to bring the book back and they wouldnt take it because they said it used!!!! I bought the book yesterday and it sat in the bag (receipt in same place and everything) and went to bring it back and she refused! I shop there all the time... won a $100 gift certificate from there a few years ago and everything but the very first time i try to return an item, i am not allowed?! They said there is fingerprints on the Book itself (the cover) and they would not have accepted it like that. when Purchased all 8 of the Harry Potter books from them last year and the words are barley legible, I didnt return them... I kept them because I could still read the books and I know that books and other print items are becoming harder and harder to sell and I thought to myself I should def support this local company) but I am now thinking maybe i should have just returned them. I am so very very unhappy with the store since it changed to world eye and I will NOT be going there again, hello Wilsons :) I am sure they will gladly accept my money that I spend there frequently

A great local business

Quirky little shop!

Really just a book store now