(Im upgrading my rating as now the store has been outfitted with more permanent fixtures! still no exterior landscaping additions unfortunately) The best place inside Hersheypark to find new apparel with designs other than just the Hersheypark logo. However, the store is brand new and the only fixtures in the store are rolling racks for clothes and a few modern tables. Some built in shelving units or custom made displays would really make the store pop. Nothing about the store is really themed either. The store was also touted to have higher end brands but the only items to come to fruition from that are some Vineyard Vines clothes. I would love to see other higher end brands brought into the store. Lastly, the exterior of the shop, beautiful brickwork aside, is not inviting. Not a single plant outside or shred of theming. Hoping that the store can be improved!

Neat stuff in here

Awesome merchandise!!