Great custard! You should definitely stop by and give them a try. A lot of different options and toppings. Pricing was pretty good also. Easy access from the street and parking. Walk up ordering and quick service.

Its hard for me to to review this place. I dont want to give a bad review to a place that so many people seem to like just because they dont have any flavors that appeal to me but seriously, youd think theyd have enough options that there would be at least one and there was not. My wife and her friend who was with us liked it fine. It didnt sound like it was mind blowing for them. I tried a bite of my wifes and I wasnt overly impressed but its hard to get excited when they dont have any flavors that you like. If they get some dark chocolate/chocolate fudge or chocolate peanut butter or maybe better lemon or lime options or even watermelon. Its definitely a bummer to watch everyone else enjoy a cool treat on a hot day and not have one for yourself

A hidden gem, you’ll never stop going back. The line here is always long for a good reason. The custard is so rich and not overpowering, absolutely delicious.I always get either a banana split or the luv it special when I want a smaller treat. The salted pecans are to die for and their chocolate chip flavor is probably one of my favorites.They’re flavors change daily.The wait is completely worth it!

Holy cow this place is incredible!!!!! Soft serve sundae, Nutter Butter flavor with hot fudge….heavenly!!!! This places has a ton of flavors and items to choose. Highly recommend!

Wow! What a delicious treat! We found this place while searching for ice cream near me on Google.This place is on downtown Vegas and serves frozen custard in MANY different flavors. My guess is that theyre all delicious.We had custard malt shakes and they were AMAZING! This place is a Must Try!

As a new part-time local, everyone in the neighborhood said one of the best perks of living on the Strip is being within walking distance to Luv-Its. My first trip was today—after a blazing hot day by the pool. I walked up and ordered from the fresh flavors of the day. Always chocolate and vanilla (I had both), and a seasonal/special (I had peach). As I was waiting for my order squatted in the shade, about 8 locals (from 3 or four different local families, it was hard to tell) were waiting for their orders and all got to chatting. (Turns out they all knew some guy named ‘Pete’ from Summerlin who—to everyone’s pleasant surprise, had just gotten baptized after a pretty bad cancer scare.) They all recounted their history with the place: ‘My parents brought me here when I was kid’..and ‘my grandmother met my grandfather here and always used to come before the UNLV games…’So. The custard came—and it was freaking delicious. I ate the custard; smooth, creamy, and delicious—with fresh hunks of peach swimming about—as I squatted in the shade of the simple non-descript white building. The stories were the shortcut to making the place my own. It’s simple, straightforward, and easy. Locals have made it their own for 50 years. You should make it your own place too.

Discovered this little gem after leaving the DMV nearby and craving a little ice cream. Was very happy to find frozen custard instead and while I agree that location is not terribly desirable and there were definitely sketchy people(there was a guy with a shopping cart who put what I hope was a toy gun in the mouth of his dog who was perched atop the shopping cart and was ordered to hold the gun in his mouth while the guy pushed the cart), the parking was ample and close and the walk-up window was quick and service was friendly. I love their monthly calendar of flavors so you can plan your visit for your favorites(I’ll be back on peanut butter Friday!!) and also appreciated the service. I asked for a vanilla-pineapple sorbet split and ended up with a tiny bit of vanilla and a huge topper of pineapple and at first I was digging around trying to get to the vanilla but finally went back to the window and apologized but asked him to fix it. The young man was friendly and accommodating and immediately fixed it and I appreciated he didn’t give me attitude or get defensive, as many would. The custard itself was creamy and delicious and I look forward to trying the peanut butter!

I love this place and when someone took a friend’s order, they just replaced it. Always coming through in a clutch and their coupons are amazing 🤩 I love their death by chocolate and their cookies and cream. Generous helpings and great staff. A routine Sunday treat

I love this place just wish they had some fresh fruit lower sugar options

I got the medium Western, and OMG. This is my first visit, but not my last. Super smooth frozen custard! The pecans were fresh and plentiful, too. No indoor dining, walk-up outdoor window.

This frozen yogurt is heavenly. Reasonably priced, very quick, and it tastes amazing. Im a local, and luv going here

People are whining but dont understand the true value of an old fashion Custard shop thats been traditionally selling homemade style custard and sundaes. If you want more flavors, go to an Ice cream parlor that serves wild colors. The locals understand the heart and soul of Luv its... many grew up remembering the same little building that served for years. Still delicious, still original, thank you.

Ordered online and save yourself some time. Got sundaes and shake. Worth the drive!

Great frozen custard. Always a line of people waiting for their goodies but service is quick so dont let the line deter you. Sundaes are available in all sizes and priced accordingly. Be sure to try this place. You will Luv-It.

Ice cream was delious, I ordered my favorite banana spilt but was very sad when it came into a cup instead of the traditional way the ice cream and the fruit was good at least.If you love custard then this is the place for you !!!Enjoy some good custard on hot las vegas days you DESERVE IT.!!!

It’s an institution here in Vegas. You don’t know Vegas until you’ve stopped at Luv-it’s. My favorite sundaes are the western and the raspberry pecan.It is the smoothest, creamiest cold treat you’ve ever tried because it’s Frozen Custard! We’ve been going for 10+ years and nothing has changed other than they take credit cards and they give a little free gift if you spend over a certain amount, so it’s only improved!!

Soooooo good! The cashier was very friendly and helpful. The custard shake was excellent. Death by Chocolate is delicious!! The Swiss Brownie Sundae was awesome, too.

A hidden gem in Las Vegas! Luv luv it! For the last 26 years been ordering the western! My favorite. Sweet and salty!

3rd time ordering here. Love the custard, prices seem a little high but I promise you its worth it and the portions are good. Biggest downsides are I wish they had an 8oz option (they jump from 4oz to 12oz, then 16oz) and both times Ive had a product with nuts (walnuts and pecans) theyve tasted kinda bitter and old. From there I have loved every experience here.

We just moved here from NYC where frozen ice and frozen treats are a major major thing come hot weather (the outdoor ice car variety) and live fondly on childhood memories of the ice cream truck. This is our joint from now on The Pineapple ice cream was OFF the hook amazing and the young woman working there was SO nice. My kid had the malted vanilla shake. They even have black licorice flavor (seasonal). Cannot wait to go back with my other child and the grandparents.

Delicious custard. Glad we got to stop by. I had strawberry oreo with birthday cake custard and half vanilla plus marshmallow cream. I appreciate that they have their own parking.

The Dole Whip here is the best Ive ever had and worth stopping for by itself. The prices are very reasonable, service was great, and we didnt have to wait too long even though there were quite a few other people ahead of us. Well be stopping here a few times every time we visit Vegas.

First time visiting, was with my dad and it was awesome! Stay strong and alove luv it custard!😁

Great place to go for a nice cool delicious treat. I have been coming to this place since 2010. My mom before she passed loved this place. One of those places that just a family favorite. Really good tasting treats.

This use to be my favorite place to go for a great treat. Started going here in the early 1970’s or earlier. Went last week and not impressed at all. Servings are small and not as good as they use to be. Chocolate custard had no chocolate taste at all, and not creamy like they use to be. Staff needs some help with customer service.

I saw this on Food & Wine as being the best ice cream place in the whole state of Nevada. So I had to go check it out. The service was friendly and the ice cream was pretty good.

Never knew this place was here, 8 feel robbed. But will make it up by going and trying all of the flavors. The chocolate pecan praline was great. Will be back again and again and ..... yall got it 👍

Amazing custard at reasonable price and they do take credit card. So many great flavors, loved almond chip. Neighborhood is bit sketchy, but parking close. Just be aware. Staff were polite to homeless nearby and they seemed to return the favor while I was there. Also nice view from there while you eat.

This place is a Vegas institution. It certainly is a quality product, but for us, it was nothing to Jump out of bed and run across town for. This is the marker I use for food. Is it good enough that I crave it and am motivated to get dressed and leave the house for it on a whim? And Luv-It doesnt do that for me. If im ever in the area again I would come back!

I ordered the Western. It has custard ice-cream, pecans, caramel and hot fudge. Creamy, and delicious!!

The owner made it a worse working environment over time for employees, mostly nepotism; prioritizing their kids working there (which is fine on its own) but when the kids did little to no work (or only did the easiest tasks) it hurts all the other employees working there.Also they took off somethings from the menu. One time of the employees was rude when I asked for something slightly different to be done to my order.I will not disparage the quality of their product, though I will not go back until I know they treat employees fairly.

OMG, I went here a few years ago, and have been going ever since then. They have some of the best frozen custard. Very creamy and delicious. Super customer service everytime. A great treat for the family on a Sunday afternoon. 😍

Heard about this place and they delivered. My girls ate every bit of their ice cream. Currently you can not enter facility but you can order thru a window. Be prepared to wait a little cause this slit is popular but worth it..if your in the area try them out!

Luv it is a long time Las Vegas staple for amazing custard! We love at least 20 miles from it, but well drive to have a treat. I love that their small is the perfect size for my toddler!

I almost don’t want to review this place so it stays a hidden gem, but I will since they’re so good. I’ve been going to luv-it’s my whole life and it’s been good the whole time. The people working there are always friendly, and the custard is always delicious. I’m no food critic, but Ice cream and it’s derivatives are my favorite desserts and luv it’s is my favorite place to get it.

Tasty malts and ice cream flavors in a place that does not feel like the Vegas strip

The best place to get frozen custard, if you are in Las Vegas, this is a right of passage. Do not miss this wonderful staple that is Luv-its.

A las vegas institution. You MUST come here!!!! They have daily flavors and quarts flavors that they carry all the time! Dole whip sold here!!!! Their butterscotch is ridiculous and I have to get it every time I have come here, which has been for the last 16 years!!!!! Im a lifer!!!

This place has been in town forever and a day. The location is pretty random but the custard/ice cream is so worth it. I would make sure you lock your car doors and keep your eyes open as it can get pretty scary down here when it gets dark. My wife grew up coming here and was always asking to stop by. Tonight we did and I was pleasantly surprised. We were rather early and there was already a line down the side of the building. Large selection and great flavor. I had the banana split and the wife had the swiss crunch with banana. We will be back next weekend if I am lucky!!! Remember it is a cash only spot. Only negative is that they do not have all the flavors listed on the big sign. They only have a selection of 5 on any given day. So plan accordingly. They list their weekly flavors on their Facebook page.

I had the butter pecan custard and it was really good not too sweet and the texture was great would highly suggest going

I’m so excited to come back here. They were fast and the custard was incredible.

I no longer eat custard but that stuff was the amazing best stuff I ever had in my life

Weve been going to Luv-it for years! Best custard in Vegas, once you come here you wont want to go anywhere else. Do yourself a favor and get the Western Special with crunch on top, so tasty!!

Just Luvved it! So KOOL on a scorching HOT day! Move Ovah Dairy Queen.

I left the strip via uber to get to a pizza place I wanted to try (Pizza Rock). I decided I was going to walk back to the strip to try to save some money and get in a 2 hour and some change walk. Along the way back I realized that I was going to be very close to a place I remember researching before I traveled to Las Vegas. I decided to take a very short detour to the strip and walked to “Luv-It”I opted to try the “Sprinkle Special” which is custard topped with marshmallow drizzle, chocolate jimmies, and peanuts. The custard came out super quick and was cheap compared to many other food items in Vegas. I also think this was the best custard I’ve ever had too. I thought it was delicious! If I ever return to Vegas again I would want to come back here.

Luv-it’s custard is a must stop place!

I love frozen custard and this place is the best that Ive been to.

This place is THE BOMB. It is by far the best frozen custard I have ever had! Whenever I go to Vegas this is a must stop!!! Deeeelish!

Luv it has been there since 1973. It was delicious and service was excellent!

Love this place. The custard is yummy and they have pineapple Dole whipIt is so refreshing on a hot summer day!

We had a banana split and it was so delicious. Will be back soon.

We always make a special trip to get Luv it! Best custard and custard sundae’s ever!

The best place to go for that late last minute ice cream craving. Im trying something new every visit.

Luv-it has, for decades, made this odd sounding frozen dessert for all of Las Vegas. I am writing this as I am almost finished with my peanut butter shake and then I will wipe some of it off my shirt. It is that good.

We hadnt been there in a long time. Awesome as usual

Love this place. Been going there forever with the family. We keep a constant look out on the website for the flavors of the day.

Fantastic x 10! Obviously a local favorite. Best lemon custard in 25 years.

I loved all d flavors that I have tried so far

Good custard, Ive had better, thus not 5 star.

Always amazing since I was a kid til this last time.

This place is great!

It was really good

BEST frozen custard!! Small family business in Las Vegas since 1973!!

So good. Support local business!

Delicious, fast service, well priced!

This is the best place for ice cream. All of it as the best. Sundaes are fantastic!

A Las Vegas, Historic Huntridge neighborhood icon! The ice cream is made fresh daily. The service is wonderful! Check their website for daily flavors!

REALLY wish I got to go there once more. Truly old-school and in a word awesome.

A true Vegas legend that never fails to please. If youve never been to Lucv-It or youre unfamiliar with frozen custard you owe it to yourself to taste a little bit of heaven on earth.

The have Lennon once a month. The staff makes sure customers are handled well and the experience is top notch. With the drive.

👍👍⛽🔥🔥⚡⚡⭐⭐⭐⭐⭐ super delicious Delectable thick like its supposed to be custard. It seems a little sketch over there because it is but no worries when your getting ice cream. :) ps You should take some home youll regret it if you dont

Always my favorite custard! This place is great, only problem is that theres only one Luv-it in Las Vegas, NV. We need another Luv-it custard in Henderson, NV. Thanks.

Ive been in the valley almost 17 yrs and this was my first visit here. The custard was amazing will definitely be back

In vegan ice cream place search Google shown this place and in vegan ice cream they had only two options pineapple and lemon. There were options to put different type of toppings for your sundaes.

Wheres the Chocolate ??No Chocolate taste. Way too sweet. Tasted like like frozen corn syrup with a little cream in it.

The butter pecan ice cream was so delicious.

Special today was blueberry. Delicious. Highly recommend.

Was not a fan of the area. Not a good area to have your kids, but the place itself was good.deliciouse ice cream and hot caramel

Terrible. Terrible. Terrible. Customer service is at a complete all time low at this place. The acting manager is not bright. The parking lot this is located in is filled with actively sketchy drug addicts and transient people that are not well mentally. The entire exterior is filthy and garbage and filth are every where. The acting manager was letting people smoke directly outside the window for service and orders and the smoke was going inside the interior of the food service and food prep area.

This place is very very good the only thing is they only have 2 lactose flavors and not even vanilla or chocolate. But have dole pineapple and lemon something yuck

Lots of options away from the busy strip. Perfect on a hot Vegas night.

I love their Blue Moon ice cream it reminds me Im home its the only place out here that sells it

Delicious!! Highly recommended. Great tasting custard.No seating area but my wife and I enjoyed eating it in our car in there parking lot.

Certainly not for anyone seeking quality ambience. Im not sure if it was only because of covid, as Ive never been there before, but after recieving our order we stood on the sidewalk next to the parking lot because there were no tables or benches. Definitely not a great part of town to be standing around. Frozen custard was great and we got it relatively quick.

I dont the location but I asked for walnuts and carmel and thats basically all I got . My wife and I left there with spending $15 at least $13 of was Carmel and walnuts. It was terrible to the point I thought I chipped my tooth.

The frozen custard is delicious, they have a variety of flavors and will let you try samples and can purchase tubs of custard to take home. I only wish there was an indoor seating area, it is a walk-up window.

Luv_It Frozen Custard is the best! Great place for those have sweet tooth. Absolutely a lovely place to visit for kids and adults.

Might need to switch from ice cream. Nuff said. Price is about what youd pay for custard instead of ice cream most places. There are a gang of flavors and toppings out the wazoo. The only knock is that not every flavor is available on the spot in which case you can get some deep frozen custard instead of that flavor.I still recommend this place.

Great t pl a ce better custard

Fast quick service. Everything I give 100

Worst ice cream high price not many flavors and they dont explain why will not be coming back

Best custard in town! Yummy!

Malt was fantastic. Its not in the best area of town.

The classics are always amazing.

The best, we love it one of the only things we miss

The best custard in Vegas ! Been going here for years.

Best place for ice cream in downtown Vegas

This place is definitely a hidden gem. The ice cream is fresh and the variety is great. The customer service is always pleasant and the prices are more then fair. Reccomend highly to anyone visiting the area or locals who never venture out.

Great treats as always.

Beyond great!🍦 Beyond amazing!🍧 Beyond thunderdome!!!🍨 The best custard in Vegas hands down. Best custard I have had period..amazing thick n rich custard. Classic and new flavors to please anyone palette. A must visit when in Vegas. Close to the stratosphere its on LV Blvd. Dont forget to take home a few quarts for the road. Trust me you will thank me later.🔥🔥🔥🔥🔥🔥⚡⚡⚡👍👍⛽🔥🔥⚡⚡⭐⭐⭐⭐⭐ super delicious Delectable thick like its supposed to be custard. It seems a little sketch over there because it is but no worries when your getting ice cream. :) ps You should take some home youll regret it if you dont