Watch the prices when you check out...what they charge at the register is way higher than the price on the shelf...shelf price for a bottle of rum was $22.99..When i checked out it was $28.99..Got in an argument with employees about it...I will not be going back. I would advise you to do the same.

I like this place what it lacks in size it makes up for in their variety.

We made it with 10 mins to spare. Arriving on Saturday, get there before 7pm.

Small but good selection.

It is a little on the higher side but its on the beach what do you expect? There is a price for convenience. They had great selection for a small store. The guy at the counter was super friendly to everyone and was super funny. I wish I could have a few drinks with him. He has the kind of voice that could be a cartoon character. I was a bit jealous.

The selection of whiskeys was really really nice but the pricing was ridiculously overpriced. I walked out with nothing because I was not willing to pay double, and potentially triple retail.

If youre a bourbon hunter, they definitely have what you are looking for. Problem is everything is extremely overpriced. Everything is at least 2 or 3 times what msrp is. Save your money and know when to walk away. The prices are disrespectful to the bourbon lover community. Should be ashamed to mark it up so high.

Loved the selection and the staff was wonderful as well

Ms Cindy and Mr Shep are ALWAYS courteous and knowledgeable! Small store with a real nice selection of spirits...including displays of TVS MOONSHINERS SHOW...if that floats your boat. Open all year with copious hours to accommodate us locals...see you there...Ciao 🙏😎

What a rip off and price gouging for some Crown Royal Peach!!!Paid almost $20 more than other stores in the area!!!

Service was very attentive and pleasant. Well stocked and tidy. I will be back

Affordable prices!! Less than some of the other liquor stores!

There are a lot of ABC stores in the area, but this is a one of a kind. The gentleman who owns the store has a wonderful sense of southern hospitality. The store has a great stock and reasonable prices. We travel from Oyster Bay to make our purchases at Sea Mountain Sprits. Worth the trip !

Ok selection but prices are a little high. Its in a great location next to the beach and an IGA grocery store so its very convenient.

Very friendly staff, fully stocked with whatever floats your boat.

Captain Morgan key lime rum

Historic old school motel, well kept, on the ocean near Cherry Grove Pier.

Best abc store in North Myrtle

My name is Spencer Broadfoot & this is my Pops liquor store and I hope whomever reads this will take the time whether in the area or not to stop in . Hes not only my hero but also my dad. He loves his patrons and theyre all each and every one family to him. I can promise you wont regret stopping in and striking up a conversation. Hes not your all around ordinary guy in Myrtle Beach because that would be an understatement and I promise you hell win a place in your heart thatll keep you coming back. 1❤️🤙🏽

Ive never seen such a wide variety of excellent spirits! Very nice place!

My wife and I stopped in here to grab some Baileys for our morning coffee and Shepard (the super friendly owner) suggested another (much cheaper) option and said we could bring it back if we werent completely satisfied. Very personable, kind man who made us feel right at home. My parents have had similar experiences with Shepard. As owners of a small condo close by we will be back for years to come. 5 BIG stars!!!!One more note..... the review from this guy Alex Broadfoot makes no sense and should be deleted. Im pretty sure Alex is the one whos been drinking 6 days a week.... total gibberish nonsense in his review.

I live in NC and I love going to SC liquor stores for the cheaper prices. This store prices made me wish I had picked up a bottle in NC before I left.

Its convenient but they are extremely overpriced. Will only be back out if desperation.

Been shopping here for years. Great place!

Close to the beach.Great inventoryShepard will answer any questionsHe is great guy.

This place is greatEasy in and outRead a few jokes posted around the checkoutPlus very convenient location

Nice assortment and friendly staff!

Great selection and friendly staff!

Great place! We live in North Carolina but shop here whenever we need to restock :)

Come here to pay secondary prices+ for bourbon

First off, the alex broadfoot review is way off, just reading that review seems like alex himself is the drunk one, cant even type write, anyway, it is a nice store with a friendly atmosphere.

A top notch liquor store!If, somehow, you dont find what youre looking for among his extensive selection, Sheppard will order it for you

Great novelty shop

He knows his stuff

This guy sells liquor. Every beach community needs one of these.

Its a liquor store....

Kind of expensive

It is what it is.

Great store,

Booze!!