Our family loves this store! Stumbled upon it our first time to Traverse City and now we make it a point to stop every time we go up north! Shirts are soft and super comfy, printed sayings are witty and unique! And customer service is exceptional!! I purchased the wrong size shirt for an out-of-state family member who would be visiting Michigan the following week. It was a holiday weekend, but I called the store and Ed was able to get the correct size delivered in 3 days!!

Store itself was really nice and clean. Great staff, they had answers to all questions and help out a lot. The t-shirts and hats you can tell are nice quality. 10/10 would shop again.

Funniest shirts ive ever seen, 20/10 would recommend getting some. the guy was super and helpful. by the way the shirts don’t shrink so your good

Staff was very friendly and helpful. Explained that they had a wide range of sizes and multiple colored shirts and if we didn’t see the design we liked on the shirt color or size we wanted, they can print it right there in just a few mins at no extra charge!! Shirts feel nice and they have a fun selection of designs that cater to all different interests!

Amazing product, so soft, very high quality! The owner was so kind when we (me and my partner) went - he made sure we were satisfied and knew that if we liked a design but wanted a different color he could print it in just a few minutes. Also, the designs were so fun - I will definitely be ordering more/coming back soon!

This is absolutely one of the coolest little places in Traverse. Their shirts are absolutely hilarious, they make great gifts, and the owner is very vocal and friendly. Definitely stop in!

Great store awesome designs . Super helpful staff will definitely purchase from again

Really cool, unique shirts that are super good quality. The workers were so nice, definitely a place to stop if youre in traverse city area.

The shirts in this store are hilarious! Such a friendly guy running it too. Definitely stop by a grab a shirt.

We loved the hats and shirts! The owner was so helpful and very friendly! Would totally recommend for the material and experience!

Great products, extraordinary quality. Great sensibilities. Great customer service. The trifecta.The rare real deal.

I have known the owner for longer than I care to mention. He runs a high quality, customer focused business that provides excellent value. The apparel oozes humor, celebrates Michigan, and is filled with character(s). Staff go out of their way to ensure the customer is satisfied. Highly recommended.

Great designs, great customer service. All designs are made in shop, so you can request custom items as well. Definitely recommend if youre in Traverse City

This is not your typical t-shirt shop. From their cute, whimsical character to the quality fabric of the merchandise you will find something for everyone here. Their masks are by far the most comfortable I have found, and you can choose from any hat logo to decorate. Dont miss this place if you travel to TC, or shop online. You wont be disappointed.

Great and creative shirts. Sizing is good

Great staff, high quality shirts, funny/clever/sweet designs. Love this place!

One of my favorite stores to go into!

These are the nicest guys working here. Most comfortable shirt I’ve ever had. I went back and bought a sweatshirt the next day because the long sleeved hoodie was so nice. I highly recommend!!!!

Super friendly staff!! They’re very accommodating and genuinely want to make people smile. The shirts are high quality and hold their size really well. I would recommend this place to anyone who wants a souvenir from beautiful TC!

Little bit expensive but nice design!

Such a cute store! If you like life is good then this is a great store to go to! Everyone was very friendly and helpful. They will print any design of theirs on any color and style of T-shirt you want.

We live in IL. Came upon Roth Shirts on a visit to Traverse City in 2017 when I retired. Ed and his staff was so nice and helpful. We have become loyal clients and buy shirts for husband Mike, son-in-law Johnny and my son Mikie. They all love them and get so many compliments on them. They are the only shirts husband Mike will wear. Thank you Ed for your kindness and willing to offer personal assistance via a phone call to help out on an order. It only took a few days to receive my order. Thank you Ed.

The service was amazing, the shirts are creative and super funny. I had a great experience shopping here and encourage others shop here as well. Excellent store 10/10

This store is so amazing! I came here two years ago and they custom-made a shirt in my size, color and design. I visited here a week ago and got another custom made shirt. I love all of the funny and clever puns that are on every shirt! I recommend this place to anyone who has a sense of humor :) you wont be disappointed

The owner was very nice and service was good the shirts and sparred were awesome and well made and when switched my order last minute he had the shirt fully printed and ready in 2 minutes all in all awesome place would recommend👍

Really like the art design, something for everyone!Friendly too!

Prompt delivery friendly salespeople especially that guy Ed. Great shirts. The store is worth the ride

Roth Shirt Co is a must stop for anyone visiting, traveling through, or staying in Traverse City. They have the most unique and comical shirts and caps in the whole region, and the quality really does last a lifetime. Could not recommend more, and make sure to say Hi to Ed, the acclaimed mastermind behind it all.

Owner incredibly nice and accommodating. Great designs would recommend to anyone in the traverse city area

I love Roth Shirt Co. The shirts are great quality and wear like iron. The store is unique, fun and the customer service is outstanding! I highly recommend stopping in or check out their website.

Great Shirts! Unique designs. Owner is very friendly!

I love this place

Very good store nice quality shirts would recommend stopping bye very pleasant workers

Very friendly & caring. You can see the passion on the owner and he will always find solutions for you!

Clever and original designs on great quality tee shirts with reasonable prices... what more could you want? Im several hundred miles away, but keep coming back for more!!

While on a vacation, we met Ed and he was extremely kind. We ended up buying a few shirts and they are the most comfortable shirts I own. He even made one for us in a design and color we wanted that day. Great service and fantastic shirts!

Love your designs and the quality of your products.

Great store! I love their unique designs!

Always love coming here on vacation. Great designs and nice people! The designer is always there to help you with your purchase. Highly recommend

The owner is a great guy so funny and nice, the shirts are adorable and hilarious, great quality

I go here every time i visit Travers City and buy a sweatshirt. AMAZING quality and service.

Great must see little shop. Very funny and fun atmosphere. They can custom make t-shirts and hoodies with the logos they have. Very classy in using play on words in their hilarious shirts. I ended up buying Fathers Day gifts in a hoodie for myself!

Guy that was working was super helpful and quality of shirts are amazing !

Amazing products and awesome customer service! All the way from West Texas!

Great customer service and the quality of the shirts are second to none.

Roth Shirt Co. is extremely unique with hand drawn designs that you can not find anywhere else, and the quality and comfort of their shirts is great! I have owned a few Roth Shirts for over 2 years, and I have yet to see any of them deteriorate in any way! If you are in town, be sure to stop by, or check out their website!

Nice shirts! Excellent helpful service! Even recommended scenic drive and excellent place to dine

Always satisfied with products and service.

Nice, unique t-shirt store

These shirts communicate.

Great shirts!